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Our mission is to ensure that our customers experience the same easy-going, relaxed and simple pleasures that our great California coastline provides us meanwhile feeling the quality and feel of being high-end. Growing up in Los Angeles, I have driven down the Pacific Coast Highway countless times and the blissful feeling I get being near the ocean never fades. The beach is my happy place. I can’t compare any other feeling with the sensations I get when I am laying on a blanket on the sand, listening to the waves crashing and watching people on the road drive with the roofs of their cars down.  


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